Violet Grey news and archive

Farfetch targets beauty market with new gender-neutral proposition

Luxury e-commerce platform Farfetch has launched a beauty destination for consumers in the UK, Europe and the US, following the acquisition of luxury beauty retailer Violet Grey earlier this year. Described as “beauty beyond boundaries,” Farfetch Beauty will offer more than 100 gender-neutral brands, ranging from leading global names such as...

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Business

Farfetch to launch beauty with the acquisition of Violet Grey

Farfetch Limited has acquired luxury beauty retailer, Violet Grey, for an undisclosed sum. The company said in a release that since launch, Violet Grey has become a renowned beauty destination and elevated content channel, and it has been the launchpad for many of today's most iconic global beauty brands. The acquisition comes ahead of the...

Fashion

Japanese brand Shiseido confirms investment in Violet Grey

High-end skincare brand Shiseido recently has announced more moves into retail. The company just made an investment into Violet Grey in order to pursure more business in e-commerce. The label has chosen this investment carefully as part of the company's three-year corporate strategy, as reported by WWD. “We decided to take a minority stake in...