virtual fitting room news and archive

Bershka leverages 3DLook virtual try-on to boost online sales

Bershka has unveiled a new partnership with 3DLook, a leader among AI-first mobile body measuring and virtual fitting technology, to enhance its online shopping experience. Through the strategic partnership, the Inditex owned brand is set to leverage 3DLook's virtual fitting room solution Yourfit, thereby removing the fit and sizing guesswork...

Fashion

Zalando pilots virtual fitting room in 25 markets

European fashion e-tailer Zalando is rolling out its virtual fitting room pilot to customers in its 25 markets, including the UK, Ireland, France, Netherlands, and Germany. The virtual fitting room experience is part of Zalando’s efforts to double down on size and fit and will allow customers to create a 3D avatar by entering their height,...

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Fashion

Yoox upgrades AI-powered virtual styling suite

Yoox, part of the Yoox Net-a-Porter (YNAP) group, has announced that its AI-powered virtual styling suite now offers 50,000 fully digitized products. The new upgraded tool also features a completely new layout and the entire collection of 8 by Yoox, the Italian company’s own-brand, has for the first time been fully digitized for the virtual...

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Retail

The virtual fitting room: from concept to reality

The concept of the virtual fitting room, a digital shopping experience to aid consumers to 'try before you buy' is finally becoming reality. Developers ranging from tech start-ups to billion dollar platforms have been providing technology solutions for retail channels for many years, but to date none of the platforms have taken off with huge...