Wakati news and archive

Kao launches new hair care line designed for natural, textured hair

Kao, which owns brands including John Frieda and Molton Brown, is diversifying its EMEA hair care portfolio with the launch of a Wakati, a new brand designed for women with type three to four hair, and predominantly for kinks, coils and curls. The move is part of Kao’s commitment to grow a portfolio of “purpose driven brands” as it looks to...