WED2B news and archive

Exploring the bridalwear buying process: A case study of WED2B

The journey to selecting a bridal gown stands in stark contrast to the conventional retail experience, encapsulating a blend of anticipation, emotion, and a quest for perfection. Bridal gown shopping is not merely a purchase; it's a pivotal experience in a bride's journey towards her wedding day. Through the lens of WED2B, a prominent player in...

Retail

Next to trial bridalwear concession

High street retailer Next is set to open its first bridal wear concession as part of a trial with affordable bridal retailer, Wed2B in its Manchester store. The Wed2B concession will be based on the third floor of the Manchester Arndale store and will span 3,700 square foot, housing around 350 dresses and eight changing rooms. The brand will...