Wires Glasses news and archive

Wires Glasses pop-up at Selfridges runs until July 15

Shoppers have until sunday, July 15, to visit Wires Glasses’ pop-up store at Selfridges’ personalisation area. The store features a curated selection of glasses by the London-based eyewear startup, as well as a special edition pair of sunglasses inspired by Selfridges’ heritage and its iconic building at Oxford Street. Founded by designer Yair...

Business|RECAP

5 startups that aim to change the way people buy clothes

This week, FashionUnited published a series of interviews with startups that aim to change the way people buy fashion. They are using technologies like artificial intelligence and machine learning to make shopping faster, more practical or more inclusive. Missed it? Here’s a recap: • Curated Crowd: boosting emerging designers • Choosy: Instagram...

Fashion |INTERVIEW Featured

Eyewear startup Wires lands investment thanks to “indestructible” single wire frames

A new London-based brand is bringing a green twist to the eyewear industry. Wires Glasses, founded in 2016 by designer Yair Neuman, sells glasses created from a single piece of stainless steel wire and interchangeable, 3D printed lenses. The aim of the brand is to reduce waste and extend the product’s lifecycle, as consumers don’t need to buy a...