women's sport news and archive

Pinterest moves into professional football with Brighton Women

Visual discovery engine and social media platform Pinterest is strengthening its presence in women’s sport by becoming the first-ever solo shirt sponsor for Brighton and Hove Albion Women, which compete in England's Women’s Super League. The four-year deal will see Pinterest’s logo adorning the back of Brighton and Hove Albion Women’s football...

Fashion

WNBA names Skechers official league partner

The Women’s National Basketball Association (WNBA) have signed a new multi-year deal with Skechers to make the American footwear brand an official partner with the league. The partnership will kick off for the WNBA’s milestone 30th season and will bring Skechers basketball footwear to the forefront. David Weinberg, chief operating officer at...

Retail

Women’s sports retail takes center stage on Regent Street with SOOO pop-up

Ahead of a summer packed with elite women’s sporting events across the UK, a new experiential retail concept, Style Of Our Own London (SOOO), opens on Regent Street this Thursday, June 5. Located at 245 Regent Street — one of the capital’s most high-profile retail addresses — the space will serve as an intersection of sport, retail innovation,...

Fashion |In Pictures

Rotate partners with Hummel to design Danish women's football kit

Copenhagen fashion brand Rotate has joined forces with Danish sport and lifestyle brand Hummel to design a new kit for the Danish national women’s football team. The new kit features a retro-style football jersey and short combination, envisioned in a vibrant red, white and black chevron pattern, paying homage to the traditional red and white...