YZY news and archive
YZY's 90 dollar hoodie sells out at Gap and resurfaces for 900 dollars on Depop
There was little marketing needed to launch Kanye West’s second collaboration with Gap. After the successful nylon jacket debuted for pre-order in June – a round-shaped, zipperless puffer in bright blue that became an immediate sell-out - the YZY brand has quietly boosted Gap’s share price. The latest garment, a hoodie retailing at 90 dollars,...