zero10 news and archive

Are virtual try-ons the future of retail?

The retail landscape is undoubtedly evolving alongside the ever-adapting consumer, and with it has come the inevitable technological developments that intersect with the interests and behaviours of younger generations. One of these components is that of virtual try-ons – also known as VTOs – which have not only started to take ownership of the...

28 Feb 2023

Business

Zero10 launches AR Fashion Platform allowing users to create and wear digital fashion

Zero 10 has launched a new “digital fashion hub” that will allow designers, brands and users to create and wear virtual clothing through augmented reality (AR). The ‘AR Fashion Platform’ aims to create a space for the “best in digital fashion”, the company said in a release, while also allowing for virtual clothing to be wearable in real life...

21 Nov 2022