zoe price-smith news and archive

Boux Avenue taps into luxury market with new collection

UK lingerie brand Boux Avenue has launched a new luxury capsule collection, Bouxtique, as part of its new direction headed up by brand and product director Zoe Price-Smith, who joined the retailer from Hunkemöller earlier this year. Bouxtique fuses vintage and modern with premium fabrics and geometric silhouettes to mark Price-Smith’s first...

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Fashion |INTERVIEW

Hunkemöller ramps up expansion plan, thanks to support from new owners

It is full speed ahead for Dutch lingerie retailer Hunkemöller, now that the Carlyle Group has officially finished its acquisition of the company from its former owners PAI Partners. With the new owners firmly backing the high street retailer’s now three-year plan, which includes expanding its store portfolio network to count over 1,200 stores...

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Q&A with Zoe Price-Smith, Director of Design at Hunkemöller

Former design consultant at Marks & Spencer, House of Fraser and Fat Face, Zoe Price-Smith decided to leave her life in the UK behind in 2011 to lead the design team at Hunkemöller, one of Europe's leading lingerie and lifestyle labels. During the unveiling of Hunkemöller's upcoming Winter '15 collections, FashionUnited took a moment to sit down...