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Bally unveils new visual identity in reopened Zurich store

Swiss fashion brand Bally has revealed a new visual identity at its reopened Zurich store, an extension of its brick and mortar concept initially unveiled at its New York flagship earlier this year. It is the first store in Europe to receive the updated design, taking it further into the brand’s new era which is centred around progressing the...

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BusinessFeatured

Vetements says goodbye to Paris and hello to Zürich

London - While most established fashion houses would never dream of packing their bags and relocating to another city, for leading Parisian design collective Vetements moving their business to Zürich and starting off with a "clean slate" was much welcomed decision - and not solely for any tax reasons. Chief Executive of Vetements, Guram Gvaslia...

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