Zyler news and archive

John Lewis pilots virtual try-on for rental offering

British department store John Lewis has introduced a virtual try-on feature for its fashion rental offering as it looks to elevate consumer shopping experiences. The technology, operated by Zyler, will allow shoppers to visualise an outfit prior to their purchase via an immersive setting on the John Lewis Rental platform. The trial can be viewed...

BusinessPartner Content

How a t-shirt inspired the new virtual try-on swipe app Zyler

Everyone has probably had a moment in their lives where they fell in love with a dress or a shirt on a hanger, only to try it on in person and instantly fall out of love. It is notoriously difficult to imagine how a particular garment will look on your body without physically trying it on, which is why most consumers still prefer physically...

BusinessPartner Content

How Online Fashion is Transforming the Way Customers Shop for Clothes

The events that transformed the world in 2020 are now changing the relationship between retailers and their customers. As a result of health and safety concerns and technological innovations, customers’ relationships to both physical retail environments and e-commerce are being redefined. Retailers such as Primark who have failed to adjust with...

BusinessPartner Content

The Rise of Sustainable Fashion in a Digital World

Fast fashion is everywhere. Some of the largest brands have been built around high volumes and low prices, with rapidly shifting product lines. With clothing becoming cheaper and cheaper, shoppers have generally stopped caring about ordering more than they need and this has led to a shift in clothing shopping habits. But there is a much greater...

RetailPartner Content

How the Pandemic Has Changed How We Shop for Clothes

With more of us turning to online shopping during the coronavirus pandemic, consumer spending habits are moving away from traditional retail. The pandemic has accelerated the shift towards a more digital world and prompted changes in online shopping behaviors that are likely to last. With many still working from home for the foreseeable future,...

BusinessPartner Content

Preventing High Returns for Retailers this Holiday Season

The holiday shopping season is here, and that means a welcome increase in traffic for fashion e-commerce. However, with physical fitting rooms closed, the ingredients are there for record levels of customer returns. Even during the best of times, retailers consistently lose a third of their revenue to returns - and these are not the best of...

Retail

CEO interview: Zyler, virtual clothing try-on

When it comes to sustainability and caring about the environment, fashion has been a bit behind the curve compared with other other industries such as tech. This tumultuous year has led major fashion brands to re-evaluate how they will move forward in sustainability and digitization. Fashion tech ventures such as Zyler are here to help retailers...