Figleaves records profit of £0.2M

Luxury etailer Figleaves has announced profits for the first time in 14 years. The profit

figure is £0.2M for the year ending March 2012 versus a loss the previous year of £-1.7M, a movement of £1.9M.

Figleaves was bought by home shopping group N Brown two years ago. With the new management team appointed from June 1st 2011, Figleaves’ business saw some changes with a dynamic restructure of the senior management team.

Recruited from within; a new Figleaves board was appointed comprising Melanie Cottrell, Commercial Director; Sue Herrick, Product & Brand Director and Stephanie Chase, Operations Director. Figleaves Commercial Director Melanie Cottrell commented, “After a major review of the business, the key to the success of turning the business around was to get control of the cost structure of the business and bring it in line with realistic sales growth in the current market and the size of the business. This was coupled with a large program of sales driving initiatives.”

Established in 1998, Figleaves is the ultimate online destination for lingerie, loungewear, underwear, clothing, swimwear, nightwear and shape wear. The luxury etailer drives over 1.2 million customers to its site each month, delivering to over 100 countries worldwide.

Figleaves offers a selection of styles and sizes with over 200 brands for women and men, ranging from AA to K cup and 28-56 band. Over the years the Figleaves range has grown to include exclusive brands and luxury labels such as Elle Macpherson Intimates and Princess Tam Tam, in addition to the Figleaves own line of essentials and sexy lingerie and nightwear.