Musto signs click and collect deal

Leisure and fashion brand Musto has extended its agreement with UK parcel and carrier manager

Global Freight Solutions to include a ‘click and collect’ service.

The new service, aimed at offering “convenience and simplicity” to Musto customers, will allow shoppers to pick up goods from one of 19 Musto stores around the country. When the goods arrive at the store, customers are notified by text or email so they know that their order is ready for collection, and once picked up the system also instructs Musto to deduct payment from the customer’s bank account.

Musto’s supply chain director, Vaughan Bendall, said: “It gives our customers even more choice about the method of delivery and collection. Importantly, however, it also helps bring together both our ‘bricks and mortar’ estate and online offering, driving footfall to our stores, which is something that we are very keen to encourage.”

Daniel Ennor, Commercial Director for GFS, described the system as representing “a hassle-free interface between retailers’ finance, e-commerce and retail functions”.

He added: “We are effectively putting ‘click and collect’ within easy reach of those retailers which might previously have been deterred by the perceived difficulties of restructuring their e-commerce sites.

“We know that adding such a facility to existing websites is no small undertaking. What our project for Musto has determined is a straightforward way of overcoming the technological and financial hurdles to deliver the sort of choice and convenience which consumers have come to expect.”