Musto news and archive

Land Rover signs global licence with Musto for apparel

Outdoor clothing brand Musto has signed a new long-term global partnership with Land Rover to produce and distribute a range of apparel, footwear and luggage. Launching for autumn/winter 2020, the five-year deal is an extension of the 24-piece Above and Beyond collection launched alongside the all New Land Rover Defender at the Frankfurt Motor...

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Business

Helly Hansen acquires Musto

British outdoor clothing brand Musto has been acquired by technical outdoor clothing company Helly Hansen for an undisclosed sum, as the Norwegian brand looks to further its ambitions to grow in the British market. Helly Hansen has acquired Musto, the British specialist sailing and country apparel brand, from Phoenix Equity Partners and other...

People

Musto names merchandise director

Musto has named former Converse executive Keith Taperell as merchandise director, to head up its buying and merchandising departments. Taperell, who will join from Converse where he has held the position of EMEA apparel merchandising director since September 2013, will be responsible for building a buying and merchandising team that will support...

People

Musto names head of sales

Lifestyle clothing brand Musto has named Steve Jepson to the newly created role of head of sales to focus on strategies that will strengthen and grow the brand’s core specialist distribution. The appointment follows the hiring of Simon Rosenberg as head of retail, also a new position, who was also brought in as part of Musto’s growth plans....

Video

Clarks x Musto

High street shoe specialist Clarks has teamed up with heritage label Musto on a collection of sailing focused footwear for Spring/Summer 2014. The collaboration for men and women unites Musto’s ocean engineered technology with Clarks shoemaking and craftsmanship for a premium range of sailing shoes. Nigel Musto, president of Musto, said: "The...

Design

Musto signs click and collect deal

Leisure and fashion brand Musto has extended its agreement with UK parcel and carrier manager Global Freight Solutions to include a ‘click and collect’ service. The new service, aimed at offering “convenience and simplicity” to Musto customers, will allow shoppers to pick up goods from one of 19 Musto stores around the country. When the goods...

Fashion

Zara Phillips for Musto

Outdoor performance clothing brand Musto signed Zara Phillips as its new brand ambassador. The reigning Eventing World Champion will act as ambassador for the world’s number one technical sailing and country brand in a long-term deal, endorsing a range of Musto products across their equestrian, shooting and country lifestyle collections. To mark...