Women: designed under the theme, ‘En-Joy-Ning’ the designers at O’Neill’s headquarters

did exactly that. Each designer worked on their own sketches for the collection and then brought them all together to form an overall look and feel. The Women’s Spring Summer 2011 collection was made with a passion and enthusiasm and togetherness from the O’Neill women’s design department. This enthusiasm comes through in a collection that not only encapsulates the feeling of fun and adventure of O’Neill but also shows itself to be more fashion forward and stylish than ever before.

Not only that, but with all heads together – including those of our team riders - the Superkini has emerged. A leading innovative new design in swimwear, the Superkinn keeps you stylish and sexy both in the water and out. Using a brand new fabric, the material sticks to your body when wet, ensuring a confidence that your bikini will stick with you when either riding the waves or emerging from the surf.

Men: the men’s collection for Spring Summer 2011 has been divided into three separate parts. The first two areas have been influenced by two very different moods; ‘Shaped in Cal’ and ‘Smoke and Mirrors’. The third – ‘O’riginals’ – is now a regular seasonal offering from O’Neill, which looks at the rich history of the brand both in Santa Cruz and globally and serves to translate this into a modern fresh look. And then there is our ultimate boardshort collection – Freaks.

Read the attached release to find out more about the new Men, Women, Youth, Accessories and Footwear collection…
For photos of the SS11 Collection, please go to: http://press.oneill.com/.


For more information, please feel free to contact:
Daan Meijer
Tel: +31 71 5600800

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