Tesco clothing launches virtual 3D fitting room

Supermarket Tesco is hoping to boost its clothing sales

online and reduce returns through the launch of its innovative F&F virtual fitting room service on its Facebook page.

The virtual fitting room, developed by London-based technology start-up Metail, helps customers find the perfect size and fit when shopping for clothes online by creating a 3D version of themselves, which is easily achieved with just two photographs, or if preferred, their body measurements and a photo of their face.

Through the service customers can try and style a selection of 50 new season items, and a further 10 garments will be added each week during the trial. If customers like what they try on, they can add to basket and purchase on the Tesco clothing website.

Emily Shamma, Director of Tesco Clothing Online, said: “Although there has been talk about ‘virtual fitting rooms’ before, until now the technology has not been able to combine styling, accurate fit and size based on peoples’ specific measurements.

“Shopping with your virtual self helps you to see what dress might suit you best, what top goes with those skinny jeans or how a jacket might look with a particular skirt.”