Fits Me news and archive

Fits.me names chief technology officer

Fit preference specialist Fits.me has named Mike Kimberley as chief technology officer, as the company looks to further strengthened its position within the retail technology market. Kimberley has been appointed to drive Fits.me’s development of its recommendation tools and ensure all product progress is aligned to the overall strategy, growth...

Retail

Rakuten to use Fits.me across its e-commerce marketplace

Rakuten is to roll out Fits.me technology across its e-commerce marketplace Rakuten Ichiba, which is one of the world’s largest with more than 90 million members. The Fits.me technology will initially be tested on 8,000 products on Stylife, the brand e-commerce site on Rakuten Ichiba, which will offer shoppers clothing recommendations based on...

Retail

Retailers need to tap into the ‘grey pound’

In light of recent slow sales in clothing results over the last quarter of 2015 and the Christmas period by many UK retailers, new research is suggesting that retailers need to tap into the potential of the ‘grey pound’ by targeting consumers aged 55+. Research from garment fit specialist Fits.me suggests that retailers need to tap more for the...

RetailFeatured

Marks and Spencer tops Customer Loyalty Index

British retailer Marks and Spencer has topped a new Customer Loyalty Index, which surveyed 2,000 UK adults to find out which three clothing brand or retailers they would consider themselves most loyal to. Conducted by polling specialist Redshift Research for apparel fit preference specialist Fits.me, the survey found that British consumers were...

People

Fits.me strengthens management team

Fit preference specialist Fits.me has strengthened and reorganised its highest levels of management to bolster its executive team to optimise for international expansion following its summer acquisition by Rakuten, Inc. Former CEO James Gambrell has appointed Fits.me’s former chief operating officer Stuart Simms to replace him as chief executive...

Business

Rakuten acquires Fits.me

London - Japanese e-commerce giant Rakuten has acquired a 100 percent stake in virtual fit technology company Fits.me, for an undisclosed sum, as it looks to “strengthen its e-commerce offerings and marketing solutions” by providing “greater personalisation of the retail experience for shoppers”. Fit.me, a start-up based in London, has pioneered...

Fashion

M-commerce sales driven by minority of online shoppers

97 percent of online clothing shoppers shop from the comforts of their own home or work, with just one percent of the respondents using in-store Wi-fi on mobile devices for purchases, according to the new survey issued by Fits.me, the virtual fitting room solution. The survey, which asked 1,027 consumers about their attitudes towards online...

Design

Fits.me signs up new brands

Virtual fitting room service Fits.me is increasing its reach with the announcement that it has signed up a host of new brands including Austin Reed, Crew Clothing, M&Co, Musto and Savile Row Company. The London-based service, which states that its virtual fitting rooms has the potential to reduce garment returns while also improve online...

Fashion

Fits.me takes 5 million pounds in Series A funding

Fits.me, the virtual fitting room software firm, which counts Adidas and Hugo Boss among its clients, has netted 5 million pounds through its Series A funding round to help develop its services. The London-based Fits.me, has added Conor Venture Partners, Fostergate Holdings Limited and The Entrepreneur’s Fund as backers, alongside existing...

Fashion

Virtual fitting rooms gaining traction

With virtual fitting rooms having recently proved themselves the key to online retailers bid for customer satisfaction, when they can’t actually physically try clothes on for themselves, new improvements are already underway. Fits.me, one of the most successful forms of Virtual Fitting Room solutions, has already proved in research that customer...

Design

Virtual fitting room company secures funding

Fits.me, the leading provider of virtual fitting rooms and associated technologies to the fashion e-commerce industry, has closed a Series A round of financing led by Entrepreneurs Fund. The seven figure investment will enables Fits.me to accelerate the delivery of its virtual fitting room services as well as providing additional sales and...