Rakuten is to roll out Fits.me technology across its e-commerce marketplace Rakuten Ichiba, which is one of the world’s largest with more than 90 million members.

The Fits.me technology will initially be tested on 8,000 products on Stylife, the brand e-commerce site on Rakuten Ichiba, which will offer shoppers clothing recommendations based on their individual measurements.

Following a successful trial the technology will then be rolled out across the entire site.

As part of the agreement, Fits.me will also provide the retail giant with valuable insights to help them better understand their customers, reduce the number of product returns, and enhance loyalty.

Fits.me chief executive Stuart Simms said: “This marks a major step forward for Fits.me and further highlights the value Rakuten sees in the data and technology we are able to provide to retailers.

“Improving the customer experience is a concern for all retail brands at the moment, but in the apparel space it is crucial to supporting growth and driving loyalty. This announcement will, therefore, see thousands of Rakuten customers benefit from an improved and more personalised shopping experience.”

The move follows Rakuten’s 100 percent acquisition of Fits.me in July last year.

 

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