Articles by Esmee Blaazer
From fibre to garment: the technical 'make-up' of your clothing
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In this background piece, we tell you all about the 'technical construction' of your garment. From fibre to garment. We start with the final product, your garment, and go back one step at a time. To the fabrics, the yarns and the fibres/raw materials. We also cover finishing processes. Content • Fabrics (+ finishing processes) • Yarns • Fibres...
Common financial terms such as turnover and EBITDA explained
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FashionUnited regularly reports on the financial performance of fashion companies, particularly when annual reports and half-year reports are published. These reports are also known as financial reports. Financial reports provide a detailed overview of a company's financial performance over a specific period, including information on revenue,...
The contrast between haute couture and ready-to-wear
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Ready-to-wear and couture present two different approaches to making clothing. While haute couture refers to handmade, unique and custom-made garments, ready-to-wear is clothing produced in large(er) quantities in a factory – which incidentally still always requires human hands – and is accessible to the general public because of its lower...
Spotted on the catwalk: WGSN and Coloro's colour of the year 2025 Future Dusk
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The Colour of the Year for 2025 has been revealed by WGSN and Coloro as Future Dusk. Future Dusk is described by the trend forecasting companies as a “dark, moody colour that sits between blue and purple”. ‘Dark, moody and intriguing’ The colour creates a captivating and intriguing aura that aligns perfectly with the influence of the second...
Tips for building a more sustainable wardrobe
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In this background story, FashionUnited gives you tips on how to create a more sustainable wardrobe - or if you’re a retailer, how to advise consumers about more sustainable fashion. Contents • How to build a more sustainable wardrobe • Still want something new? Consider renting clothes, or buying second-hand • Would you rather buy brand new...
Jeans and denim: everything you need to know about jeans
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BACKGROUND - Jeans are one of the most popular types of trousers in Western culture that have become a fundamental component of the casual wardrobe. However, while all jeans are denim, not all denim are jeans, and the two fashion staples are often confused with each other. While denim is most commonly used for jeans, denim can be used to make a...
The role of colour in fashion
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Fashion is one of the most important visual phenomena of our time, and in fashion, colour plays a major role. In this background article, we share the difference between primary and secondary colours, discuss colour combinations and contrasts, and the influence of colour in the fashion industry. Content • Primary, secondary and tertiary colours...
Spotted on the catwalk: WGSN and Coloro's colour of the year 2024 Apricot Crush
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The soft orange shade Apricot Crush has been named colour of the year 2024 by colour authority WGSN in collaboration with Coloro - The Color Code. The trend authority WGSN called the peach hue "restorative, refreshing and energetic" and "a perfect fit now that we are struggling with a range of emotions and uneasiness about the future” in a blog...
A Guide to the Dutch Fashion Market
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BACKGROUND - For anyone looking to start or expand a fashion business in the Netherlands, here is a guide to the Dutch fashion market. Details on the market itself and everything that goes with it such as the shopping behaviour and desires of Dutch consumers, shopping streets, online shopping and, of course, sustainability. Publication date:...
Spotted on the catwalk: Viva Magenta, color of the year 2023
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The eye-catching red-pink colour Viva Magenta has been named by colour authority Pantone as the colour of the year 2023 "It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an exciting and boundless hue that manifests itself as a striking statement. Pantone 18-1750 Viva Magenta...