Articles by FashionUnited
080 Barcelona Fashion Week SS23: a round-up
On Friday night, the 30th edition of 080 Barcelona Fashion Week came to an end after four days during which 23 national brands presented their latest collections. After the two years of online editions due to the pandemic, the event returned to its pre-covid format with physical catwalk presentations at the beautiful Recinte Modernista de Sant...
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3 fashion design graduates on entering the professional world
The Spanish fashion industry is made up of around 19,000 companies. Ranking fifth in Europe, following Italy, Germany, the UK and France, and accounting for 2.9 percent of the national GDP and 4.3 percent of all employment in Spain. This means that those who decide to work in the fashion sector, have a wide variety of options both in Spain, not...
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Shein recalls plagiarized garment for which it was once again accused of cultural appropriation
Last week, the Chinese firm Shein was accused of plagiarism and cultural appropriation by the Mexican Ministry of Culture, because on the website of this fast fashion giant you could find a flowered blouse practically identical to a traditional huipil embroidered in 2017 by the handcrafted clothing brand YucaChulas, which was the first to...
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Tendam CEO at WRC 2022: ‘Soft skills will be key for future CEOs’
Jaume Miquel, the president and CEO of Spanish fashion retailer Tendam Group, was one of the attendees of the World Retail Congress (WRC) 2022, which took place in Rome from April 5 to April 7. Miquel gave a presentation about what the post-pandemic era might look like for the retail sector, and explained his role within Tendam, which is the...
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Zara publishes sustainability manifesto
It is no secret that sustainability has become the number one priority for fashion companies. From Zara to Loewe to H&M, fashion brands are working to improve their environmental policy and their commitment to the planet. Its unknown whether it is simply a marketing strategy or sincere commitment, but in reality, any action to realise a better...
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Digital Director of ELLE Spain's roadmap of digital transformation in fashion
The Covid-19 pandemic has changed the roadmap of the fashion industry, making digital transformation a top priority. What will happen to printed magazines? How do you make yourself stand out on the web? How do you win over the new generations? These are some of the keys that Amaya Ascunce, the current Digital Director of ELLE Spain, has revealed...
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Loyalty programs: key to alleviating the crisis
The latest study by Rethink, 85 percent of brands participating in shopping center loyalty programs have intensified their participation during confinement. According to Rethink, an agency specialized in loyalty and digital transformation for shopping centers and retail chains, retailers have turned to the possibility of using the direct...
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Post-coronavirus guidelines to improve the relationship with your customers
Madrid - There are many changes that the Covid-19 has already brought to our society, transforming our way of being and acting. People change but also companies and the way they relate to their consumers. Many of these companies remain closed and will have to start from scratch when they are allowed to, creating a new relationship of security...
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Face masks are Paris fashion week must-haves
Paris - Paris women's fashion week began late Monday with the face mask already its must-have accessory. With two Chinese brands -- Shiatzy Chen and Jarel Zhang -- missing from the runway because of the coronavirus epidemic, the biggest wardrobe dilemma for fashionistas is whether to wear a mask or not. Giorgio Armani saved their blushes Sunday...
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Custo Barcelona conquers New York Fashion Week
Madrid- Spanish Custo Barcelona celebrated its 40 years of design last Saturday with a parade at the synagogue of the "Angel Orensanz Foundation" in New York. Custo Barcelona presented its Autumn/Winter 2020/2021 collection in the Big Apple under the title "Thank you, next". The collection looks to the future as a source of inspiration with a...
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