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Rethinking desirability: Luxury brands face the decline of the it-bag
Within two years, purchases of luxury handbags are projected to decrease by 13.69 percent. This figure, revealed by a recent study from The Independents, highlights a radical shift: while this chic accessory was previously attributed with the power to confer a certain status, this status is no longer solely represented by an object or a price,...
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Why do fashion companies invest in India?
Decathlon, Guess Jeans and Sandro are just a few of the fashion companies capitalising on India's growth opportunities, as the South Asian country becomes increasingly important for the fashion industry. According to Statista, the fashion market in India is expected to grow by 9.02 percent annually between 2025 and 2029. This growth creates...