Articles by Natasja Admiraal
Clarks appoints new distributor for Benelux
loading... - Business
Clarks has appointed a new distributor for its wholesale business in the Benelux region. From today, Brussels-based Group Alain Broekaert (GAB) will distribute Clarks products in Belgium, the Netherlands and Luxembourg. The aim of the partnership is to support the brand's growth in Europe, Clarks wrote in a press release. GAB already manages a...
Sustainability expert Jasmien Wynants: “More legislation is required in order to change the industry”
loading... - Business | Interview
Isn't it a crying shame that an industry responsible for producing so many beautiful products, simultaneously has such an incredible impact on both people and the planet? Anyone who decides to take a somewhat more detailed look into the ‘ugly’ side of the fashion industry will not be able to help but lose sleep over this, according to Jasmien...
Spotlight on children’s fashion: Mini Rodini and Little Indians
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Although the baby and children’s fashion industry has also experienced a very unpredictable period, there are still a multitude of positive developments within this industry. For example, some children’s fashion brands have successfully realised international growth and sustainable production is now increasingly becoming the norm. The power of...
Online fashion education: "This is the time to break classic standards"
loading... - Fashion | Background
All colleges and art academies in the Netherlands and Belgium are necessarily closed due to the corora virus. Fashion students receive only digital education. But how exactly does this work in this field, where everything revolves around the tactile experience and communication through materials? Students and teachers face major challenges,...
Fashion Alumni: Marthe De Buck
loading... - Fashion | Interview
Every year, more than one hundred fashion students graduate from various fashion programmes in Belgium, ready to take on the world of fashion. The new designers all choose different paths: some start their own label, others join a reputable fashion company. What is currently occupying the young generation? What things are going well for them,...
Dr. Natascha van der Velden: ‘Fashion and sustainability have to go hand in hand’
loading... - Fashion | Interview
Amsterdam - "A lot of people say fashion and sustainability do not go together. Whereas animals are content with wearing the same attire throughout their lifetimes, people feel the need, much like Barbie, to dress differently every day. So fashion and sustainability will have to go hand in hand," says doctoral student Natascha van der Velden to...
A model life: from a business perspective - Part V (conclusion)
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”I don’t get out of bed for less than a 10,000 dollars a day,” Linda Evangelista was famously quoted to have said. The era of the supermodel is far behind us, but in this generation there are still significant discrepancies between what ‘top models’ and ‘regular working models’ earn. The daily rate of a model depends on talent, experience,...
A model life: from a business perspective - Part IV
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Weeks, if not months, of preparation precede a fashion show. Designers put in long hours of work until the very last moment, even the day itself sees details being perfected. Because all though you can cheat a little on a fashion shoot (a safety pin here or there isn’t visible to the camera), but the clothes in a fashion show leave no room for...
A model life: from a business perspective – Part III
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With a direct booking, a model is booked based solely on the photographs in her portfolio. Normally, however, a photo shoot is preceded by a go-see or casting. Fashion brands make a short list of models they would like to meet in person. No two castings are the same: sometimes they can be incredibly uncomfortable and feel more like a meat...
A model life: from a business perspective - Part II
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Fashion companies use modelling agencies because they don’t have the in-house expertise to scout, manage and book models. These days, however, anyone can build a website with a portfolio page and present themselves as a freelance model. Is it still even necessary to hire a big-name modelling agency for a fotoshoot or fashion show? Will street...