Articles by Weixin Zha
Breaking the pattern: The apparel brands ditching trends and seasons
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In an industry that thrives from constant change, a handful of fashion brands have broken away from convention to refine timeless apparel collections. Their seasonless business models proved notably resilient during the pandemic when many clothing companies suffered from overstock and supply chain woes. Could they serve as a viable alternative...
Armedangels says ‘sustainable products don’t exist’ in latest marketing campaign
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German fashion brand Armedangels has taken a bold new step in its latest marketing campaign. The Cologne-based label wants to be "radically honest" in its communications by bluntly stating: “Sustainable products don't exist.” With the new marketing campaign the brand highlights that every newly produced product leaves an ecological footprint and...
Esprit slips back into red
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The clothing manufacturer Esprit is making losses again. The reason for this is falling sales due to restrained consumer sentiment in the main market, Europe. The loss in fiscal 2022 could total as much as 700 million Hong Kong dollars (73.87 million pounds), Esprit Limited Holdings said in a profit warning on Friday. According to the...
Inside the fairs of FW23, from Florence to Copenhagen to London
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After the interruptions during the pandemic, fashion fairs in Europe are returning to normal operations. But the lockdowns have left their mark, brands and buyers alike were often reluctant to travel in light of the uncertain economic situation. To what extent have fairs like Pitti or Premium been able to return to their old form? FashionUnited...
Berlin Fashion Week: Things are happening, but what’s next?
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There is movement in the Berlin Fashion Week. Not only did local labels impress with a diverse programme, but so did guests from Ukraine. However, what happens next in the German capital is yet to be seen. Young blood In past seasons, Berlin Fashion Week has often been declared dead, but now something seems to be happening. Many of the local and...
Berlin Fashion Week: New York artist collective plays prank on Adidas
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It begins early Monday morning. An email lands in the mailboxes of many editorial offices in which the German sporting goods company Adidas announces a "revolutionary plan" under its new CEO Björn Gulden. The new initiative "Own the Reality" is the most ambitious "social and environmental responsibility plan ever implemented by a major brand." A...
Axel Arigato founder: "If you don't take risks, you're dead"
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Swedish sneaker label Axel Arigato is expanding in Germany and internationally. With the help of social media, the brand first took off digitally in the direct-to-consumer business before growing via wholesale and through its own stores in recent years. At the opening of its newest store in Berlin Mitte, the two founders, creative director Max...
A visit to C&A's flagship factory in the heart of Europe
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C&A is producing clothes in Germany again. The fashion giant sees its jeans factory in Mönchengladbach as a blueprint for the future of production in the heart of Europe. Are they setting a trend for the apparel industry? FashionUnited took a multimedia exploration into the factory. There is an atmosphere of new beginnings at C&A's new denim...
Here's what Berlin's new fashion hub will look like
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Berlin's fashion hub is taking shape. Two years ago, the German capital announced its intention to promote innovative and more sustainable fashion with a new online centre. This is how the institution with the official name “Vorn - The Berlin Fashion Hub” will look. For a few weeks, the presence of the fashion hub can be found online. Those who...
VF Corp lowers FY23 forecast, announces five-year growth plan
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US fashion company VF Corporation has lowered its forecast for the current business year and presented its strategy for the next five. For the 2023 financial year, VF Corp, which owns brands such as The North Face and Vans, now expects sales growth to between 5 percent to 6 percent. Its previous guidance, given when it released its first-quarter...