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Superdry to open new store at Derbion shopping centre
British fashion brand Superdry & Co is opening a new store at Derbion, a shopping and leisure destination in Derby, England, after signing a 10-year lease for a 3,576-square-foot unit. The store will introduce the brand's recently refreshed identity to the city, built around a lighter, brighter format and its signature preppy style. Founded in...
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Kappa joins Superdry & Co.'s brand portfolio in multi-year deal
Superdry & Co has signed a multi-year co-branding agreement with Italian sportswear label Kappa, making it the first sportswear brand to join the British apparel label's expanding portfolio of partner labels. The deal will cover the design, development and distribution of Kappa x Superdry apparel and footwear across the UK and selected European...
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Superdry & Co Launches First UK Outlet Store at Caledonia Park
Railpen, manager of the £34bn railways pension scheme in the UK, has announced that Superdry has launched the first Superdry & Co outlet store in the UK at Caledonia Park, Scotland’s premier designer outlet village. The original 4,500 sq ft store has been selected to showcase the global retailer’s latest rebrand, delivering a refreshed and...
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