ZARA
Department Manager
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From high street to halftime: Bad Bunny debuts custom Zara at Super Bowl 2026
Inditex has once again signaled that the United States is its most vital growth frontier. During Super Bowl LX on February 8, 2026, the group’s flagship brand, Zara, took center stage before an audience of millions, dressing halftime headliner Bad Bunny. The appearance marks a historic marketing milestone for the Spanish retailer, aligning it...
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Hyper-local, hyper-physical, hyper-engaging: Retail’s next chapter
If 2025 has taught us anything, it’s that retail has shed its old skin. The store is no longer just a place to buy something, it’s a canvas, a stage, a laboratory, and a playground all at once. The smartest spaces this year were treated like ecosystems, where every touchpoint became part of a narrative designed to capture attention, emotion, and...
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Zara confirms “fashion house” strategy through collaboration with Ludovic de Saint Sernin
Zara has announced the development and upcoming launch of a capsule collection designed by the celebrated young French fashion designer Ludovic de Saint Sernin. Through this global project, the flagship of the Spanish fashion group Inditex takes another step in its strategy. The goal is to transform from a clothing brand into a “fashion house”...
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