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New Balance named official footwear and apparel partner of New England Patriots
New Balance has been named as the official and exclusive athletic footwear and apparel partner of the American football team, New England Patriots, as well as its associated playing field, Gillette Stadium. The long-term agreement is said to reflect a commitment to the team, with the sponsorship to take shape through performance, facility and...
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AAFA adds Fabletics president to board, New Balance CEO becomes chair
The American Apparel and Footwear Association (AAFA) has named a slew of new members to its board of directors as part of a wider leadership renewal. In addition, Joe Preston, the chief executive officer and president of New Balance, has been named chair, succeeding Halide Alagöz, Ralph Lauren’s chief product and merchandising officer. Among the...
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Building the future together: Insights from New Balance’s Global Town Hall 2026
Strategy, culture and innovation converged at New Balance’s latest Global Town Hall. Bringing together more than 1,400 associates at The TRACK at New Balance and thousands more via 19 global watch parties, the annual gathering served both as a performance review and a forward-looking blueprint. For the independent sportswear label, the message...
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