Superdry
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Superdry Reinvents Heritage: In conversation with CEO Julian Dunkerton
Superdry, the iconic British brand known for its logo tees and qualitative outerwear, is entering a new and exciting phase of its 23-year presence in the retail landscape. Under the leadership of CEO Julian Dunkerton, the company has embarked on a restructuring journey designed to streamline operations, redefine its brand identity, and enhance...
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Superdry and Next partner on kidswear licence
Superdry has secured a new licensing agreement with British retailer Next that will see the launch of the brand’s first kidswear collection. The line is to become available via Next’s own e-commerce platform and in select stores, according to Drapers, which initially reported the news. As part of the deal, Next will manufacture and distribute a...
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Superdry restructuring plan gets court approval, appoints tech director
Days after securing approval for its restructuring plan from shareholders, British retailer Superdry has received the green light from the court following a sanction hearing. In the hearing, which took place on June 17, the plan was given the final go ahead needed in order to be carried out, allowing the group to now move forward with its...
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