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Nike Doubles down on China with new Shanghai creative studio
As Washington intensifies efforts to lure companies back to domestic manufacturing—dangling tariff exemptions as incentives—Nike has opted to chart a different course. The American sportswear giant announced this week that it will deepen its investment in China, unveiling plans to open a new creative studio in Shanghai. The facility will fall...
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Working at Nike: The power of movement
“If you have a body, you are an athlete.” With these words, co-founder Bill Bowerman laid the foundation for a culture that still forms the heartbeat of NIKE, Inc. today. This belief doesn’t just fuel product design and marketing—it also shapes the way the company engages with its people. At Nike, inspiration and innovation are put to work to...
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Celine’s new pilates collection is the latest intersection of high-end luxury and sports
A kettlebell wrapped in rich cognac calfskin commands a price of 2,400 euros. A set of steel dumbbells, adorned with monogrammed canvas, comes in at 1,900 euros. A cork yoga mat, complete with detachable leather straps, is priced at 850 euros. Luxury fashion’s relationship with sports has transcended traditional sponsorships, evolving into a...
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