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Fred Perry partners with Westminster Menswear Archive ahead of 75th anniversary
British fashion and sporting brand Fred Perry has announced a new research partnership with the Westminster Menswear Archive, the world’s first dedicated public archive of men’s clothing at the University of Westminster, ahead of its 75th anniversary celebrations in 2027. The partnership forms part of ‘Fred Perry Retold,’ the creative direction...
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Why emotional connection still matters in retail: Fred Perry’s Brighton perspective with Kate Harrigan
For decades, Fred Perry has occupied a unique position at the intersection of fashion, music and subculture. While the Laurel Wreath remains globally recognisable, it is within the brand’s stores that its cultural relevance continues to evolve in real time. As part of an ongoing retail-focused conversation with FashionUnited, Brighton Store...
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Fred Perry: Now Open on Lexington Street
Fred Perry announced the opening of its brand new flagship location in the heart of Soho. Situated on Lexington Street, the store marks a definitive stake in the ground for the brand, celebrating its historic relationship with the local area and Soho’s enduring significance to British music and art. Credits: Fred Perry The new space is designed...
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