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British fitness apparel brand Gymshark has promoted Matt Rogers to chief supply chain officer, a step up from the interim general manager role for sourcing and supply chain that he had been leading. He will be responsible for overseeing the company's entire supply chain, from sourcing across multiple geographies, through manufacturing of the...
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Gymshark appoints new chief technology officer
British gym and fitness apparel brand Gymshark has appointed former Boden executive Shaun Perkinson as its new chief technology officer, succeeding John Douglas, who is retiring. Perkinson joins Gymshark from Saudi Arabia’s Al Waha Travel Retailer, where he served as chief technology officer from September 2025 to July 2026. Prior to that, he...
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Gymshark unveils collaboration with Bratz dolls
British gymwear brand Gymshark has unveiled a new capsule collection with Bratz dolls, merging “fashion, fitness and attitude” to encourage women to “own their own individuality”. At the core of the collaboration is to offer a gymwear collection that taps into what Gymshark calls a cultural shift around how women show up in fitness today, where...
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