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Outlet Shopping at The O2 Boosts Lineup With New Additions and Upsize
Outlet Shopping at The O2, London’s best-performing outlet, has announced two new additions to the destination, including Danish homewares and lifestyle retailer, Søstrene Grene, and menswear brand, Suit Direct. Both stores will represent London outlet firsts, with leasing momentum bolstered further by New Balance’s reinvestment in the scheme...
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New Balance Launches London Run House - A Community Hub Open During Event Weekend
London, United Kingdom, April 2026: During the 2026 TCS London Marathon weekend, New Balance, Official Apparel and Footwear Partner, will open London Run House, a community-led space celebrating the people who shape the city’s running culture and reflecting the brand’s belief that if you run, you belong. Bringing together athletes, crews,...
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New Balance named official footwear and apparel partner of New England Patriots
New Balance has been named as the official and exclusive athletic footwear and apparel partner of the American football team, New England Patriots, as well as its associated playing field, Gillette Stadium. The long-term agreement is said to reflect a commitment to the team, with the sponsorship to take shape through performance, facility and...
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