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Bershka presents new Out of Core drop: Uniqueness is for everyone
Bershka presents the latest drop from out of core, a line that continues to establish itself as its own universe within the brand. Credits: Bershka More than a collection, out of core represents a differentiated creative attitude and vision, where design, experimentation and visual identity build an independent language that coexists with the...
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Bershka launches TikTok-style video feed for frictionless in-app shopping
Bershka, the youth fashion chain from the Inditex group, has integrated 'Loop' into its mobile app in Spain. This feature is a vertical feed of short videos, allowing users to discover items through dynamic content and add them to their basket without interrupting their browsing. This update speaks the same language as its consumers. They use...
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Bershka expands into Brazil with first physical store and e-commerce launch
Madrid – Just one week after it was announced as a key milestone in Inditex's strategic expansion plan for 2026, Bershka has completed its launch in Brazil. The Spanish fashion multinational's second-largest chain has landed in the country with both a physical and online presence. Inditex's chief executive officer, Óscar García Maceiras,...
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