Store Manager | Eton Selfridges London
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Eton: The Wool Cashmere Dream Capsule
New release defined by touch and feel. Wool Cashmere Dream is a four-piece capsule crafted from a luxurious Eton-exclusive fabric. Woven in Como, finished in Biella Italy, and built around sensation, this capsule is all about how a garment feels on your body. Credits: Eton Credits: Eton The capsule is available via the Eton website, in Eton...
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Eton x Valentine’s Day: The white collar shirt is back
Released just in time for Valentine’s Day, the white collar shirt returns for Spring Summer 2026. A well-loved style, back in refined blue and pink stripes. Clean, crisp, and considered—crafted from wrinkle-resistant 100 percent cotton Signature Twill with a sharp white contrast collar. The shirts are available at the Eton website, in Eton...
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Eton opens new flagship store in Frankfurt
The Swedish global menswear brand expands with their new concept focused on customer experience, Custom Made and category expansion. Eton, known for perfecting shirts since 1928, announces the opening of their new Frankfurt flagship store, introducing the brand’s next-generation retail concept to the German market. The new space follows...
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