Store Manager | Eton Selfridges London
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Eton’s Signature Twill Shirt Recognized by Forbes Vetted as Best Dress Shirt of 2026
Now recognized by Forbes Vetted as Best Dress Shirt of 2026, the piece marks a new moment of recognition for a product that has long been central to the Swedish brand’s identity. Founded in Sweden in 1928, Eton’s approach has always been grounded in quality and craftmanship; where design is reduced to what really matters and is built into every...
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Eton: The Wool Cashmere Dream Capsule
New release defined by touch and feel. Wool Cashmere Dream is a four-piece capsule crafted from a luxurious Eton-exclusive fabric. Woven in Como, finished in Biella Italy, and built around sensation, this capsule is all about how a garment feels on your body. Credits: Eton Credits: Eton The capsule is available via the Eton website, in Eton...
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Eton x Valentine’s Day: The white collar shirt is back
Released just in time for Valentine’s Day, the white collar shirt returns for Spring Summer 2026. A well-loved style, back in refined blue and pink stripes. Clean, crisp, and considered—crafted from wrinkle-resistant 100 percent cotton Signature Twill with a sharp white contrast collar. The shirts are available at the Eton website, in Eton...
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