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There’s a new kind of energy drifting through Germany’s menswear floors, and it’s impossible to miss. It’s the kind of spark that makes people slow down for a moment, look around and realise something here feels different. A Fish Named Fred is expanding across the country, and with every new corner and every new store, the atmosphere shifts, a...
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For the man who wants more than “just a suit”: A fish named Fred delivers for wedding season
Wedding season is on the way, and with it comes a familiar challenge: travelling with a suit that hopefully still looks like a suit when you arrive. Anyone who has ever packed formalwear knows the feeling, you fold it neatly, place it carefully in your bag… and somehow it still comes out looking like it’s been on its own little adventure. That’s...
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A Fish Named Fred Grows Its Franchise Family With a New Store in Trelleborg Sweden
For entrepreneurs looking for a fresh, creative retail concept, inspiration can come from unexpected places. For Magnus Nilsson, it began with one unforgettable shirt in Amsterdam, a moment so eye-catching that it sparked the idea of bringing the brand to Sweden. After experiencing the brand’s energy at Fred’s own fundraising Party (for The Make...
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