Boohoo sells London office, appoints Dan Finley directorPower your fashion business decisions. Unlock exclusive news, data, and expert insights by subscribing today.Email addressContinueOR CONTINUE WITHGoogleLinkedInBoohooRelated NewsBusinessMemberBoohoo to go forward with Debenhams rebrand despite Frasers backlash Boohoo Group and its majority shareholder, Frasers Group, are clashing once again. Upon Boohoo revealing plans to rebrand the company to Debenhams Group, the fast fashion giant initiated a general meeting calling on shareholders to vote for or against the proposal. It was here that Frasers, the parent company of Sports Direct and the owner of...1 Apr 2025RetailBoohoo rebrands as Debenhams Group, but will it solve its problems?Boohoo Group's decision to rebrand as Debenhams Group marks a strategic pivot aimed at revitalising its market position amid declining sales and heightened competition. The rebranding seeks to leverage the established Debenhams brand, which Boohoo acquired in 2021, transitioning it into an online department store. However, this move raises...12 Mar 2025PeopleDebenhams names Asos veteran as business development lead Boohoo-owned Debenhams has tapped Jo Hunt as its new business development lead. She joins the company from e-tailer Asos, where she has served in various roles of increasing responsibility over the course of 18 years. Hunt had first entered Asos in 2006 as a buyer for women’s brands, before later becoming head of Asos Marketplace, a B2C platform...10 Mar 2025Related companies