E-commerce boosts Debenhams performance

Debenhams, in its trading update for the 15 weeks and the 41 weeks to June 13, 2015, said that in the 15 week period, group gross transaction value rose by 0.4 percent, taking the cumulative year-on-year performance to growth of 1.7 percent. Online sales delivered continuing positive momentum during the period, growing 16.7 percent for 15 weeks, and 13.9 percent for the 41 weeks.

Commenting on the development, Michael Sharp, Chief Executive of Debenhams, said, “We have made good progress on our strategic priorities, and remain on track to deliver results in line with market expectations. While our customers recognise the improving economic background, they remain cautious in their spending.”

The company has decided to move ahead with its strategy to drive full price sales and plans to open five new stores this Autumn, in Bradford, Wandsworth, Rugby, Beverley and Newport.