Debenhams news and archive

Graduate Fashion Week names Debenhams Group as a headline sponsor

Graduate Fashion Week (GFW), an annual event showcasing graduate talent by the charitable Graduate Fashion Foundation has named Debenhams Group, home to Debenhams, Karen Millen, Boohoo, BoohooMan and PrettyLittleThing, as its headline sponsor for the 2025 event. The sponsorship deal builds on Debenhams Group’s long-standing partnership with the...

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Boohoo to go forward with Debenhams rebrand despite Frasers backlash

Boohoo Group and its majority shareholder, Frasers Group, are clashing once again. Upon Boohoo revealing plans to rebrand the company to Debenhams Group, the fast fashion giant initiated a general meeting calling on shareholders to vote for or against the proposal. It was here that Frasers, the parent company of Sports Direct and the owner of...

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Debenhams launches new credit payment option

British online department store Debenhams is looking to transform the way customers shop at the retailer with the launch of a new credit payment option. Called DebenhamsPay+, the credit payment option has been designed to give customers complete control over how they shop and pay, offering flexibility to make it more convenient to shop. The...

Retail

Boohoo rebrands as Debenhams Group, but will it solve its problems?

Boohoo Group's decision to rebrand as Debenhams Group marks a strategic pivot aimed at revitalising its market position amid declining sales and heightened competition. The rebranding seeks to leverage the established Debenhams brand, which Boohoo acquired in 2021, transitioning it into an online department store. However, this move raises...

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Boohoo rebrands as Debenhams Group, appoints Phil Ellis new CFO

British online fashion retailer Boohoo announced on Tuesday that it is rebranding itself as Debenhams Group, marking a significant shift in its business strategy. Alongside the rebranding, the company appointed Phil Ellis as its new chief financial officer (CFO). The decision follows a successful turnaround of the Debenhams brand, which Boohoo...

People

Debenhams names Asos veteran as business development lead

Boohoo-owned Debenhams has tapped Jo Hunt as its new business development lead. She joins the company from e-tailer Asos, where she has served in various roles of increasing responsibility over the course of 18 years. Hunt had first entered Asos in 2006 as a buyer for women’s brands, before later becoming head of Asos Marketplace, a B2C platform...

People

Debenhams promotes Patrick Duggan to creative director

Boohoo-owned Debenhams has promoted its head of creative to the role of creative director. Patrick Duggans takes on the leading role after being with Boohoo for four and half years, having initially joined in July 2020 as creative manager for Coast and Karen Millen. Duggans went on to become head of creative at Debenhams in October 2021, a role...

Fashion Featured

Watch: From hero gnomes to stylish goats, all the festive fashion films to know for 2024

It’s that time of the year, again. Brands and retailers across the globe have begun unveiling their always highly anticipated festive campaigns. This season, trends seem to revolve around flipping the script on the stress usually associated with the season; incorporating well-known (animated) figures into the storyline; and proposing new...

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Boohoo revenue and profit decline, announces fund raising plan

In an interim results announcement for the six month period, Boohoo said revenue of 619.8 million pounds, declined by 15 percent reflecting difficult market conditions. The company added that the revenue growth was also impacted by the continued growth of the marketplace with its commission-only revenue model. Boohoo also announced a proposed...

PeopleFeatured

Boohoo appoints Dan Finley as chief executive

British online fast-fashion giant Boohoo has named Dan Finley as the group’s chief executive officer, defying major shareholder Frasers Group to install its owner Mike Ashley at the helm. In a statement, Boohoo said Finley, formerly of JD Sports and currently CEO of Debenhams, will take up his new role with immediate effect, succeeding John...

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Debenhams plans new websites for Ireland and Australia

Boohoo-owned Debenhams is preparing its expansion into international markets, with new websites set to launch in Ireland and Australia before Christmas. This is according to CEO Dan Finley, who confirmed in an interview to Drapers that the return to these markets was part of a wider expansion drive. This will also involve the launch of a Nasty...

Fashion

Debenhams debuts graduate award, relaunches Designers at Debenhams

British department store e-tailer Debenhams has unveiled the winner of its first ‘Designers at Debenhams Catwalk to Commercial’ award coinciding with the relaunch of its Designers at Debenhams programme. During last week’s Graduate Fashion Week (GFW), Manchester Fashion Institute’s Eleanor McMahon was named the winner of the retailer’s debut...