LVMH aims to heavily invest in its digital domain

London - In the book 'La Passion Creátive' by journalist Yves Messarovich, Bernard Arnault, Chief Executive Officer of luxury conglomerate LVMH, admits that he regrets not seizing an opportunity to invest in Microsoft. Nevertheless, Arnault, who oversees the operations of luxury fashion house such as Louis Vuitton and Christian Dior, remains enthusiastic about new technologies and remains a big admirer of Bill Gates. Arnault was once a firm believer in the possibilities offered by the world wide web - he once founded an online bank named 'The bank' in 2001. Unfortunately the initiative was shorted lived, which perhaps affected other links with the online realm in a negative way. This could also be the reason the conglomerate, and the luxury industry in general, has ignored the possibilities offered by the internet for a long time.