PETA-Interview: “Cruelty is something that is built in”

When Nike recently announced to have changed its CSR policy and committed to the Responsible Wool Standard (RWS), FashionUnited picked up the news under the headline “Nike opts for cruelty-free wool”. The next day, animal rights organisation PETA (People for the Ethical Treatment of Animals) contacted FashionUnited with the information that the headline was inaccurate - simply following the RWS that excludes the procedure of mulesing (cutting skin from around a sheep’s breech and tail) does not make the whole process cruelty free - sheep are still beaten, kicked, punched and ultimately killed.