Reformation raises 25 million USD in Series B funding round

London - Reformation has raised 25 million USD (18.6 million pounds) in a Series B funding round led by investors Stripes Group and 14W together with Imaginary Ventures, the venture capital firm established by Dame Natalie Massenet, founder of Net-a-Porter, and Nick Brown. The LA-based sustainable fashion label aims to use the funds raised to fund the brand's physical expansion scheme, according to Business of Fashion.