How Reformation aims to bring sustainable fashion to everyone

Amsterdam - As the majority of the fashion industry continues to struggle making sustainable fashion sexy one small label from Los Angeles stands out from the crowd. Reformation has gained somewhat of a cult following since the launch of its first pop-up store back in 2009 when its founder Yael Aflalo first began selling upcycled vintage clothing. Since then Reformation has grown into a global force, which currently counts 8 stores across the US as well as an international website. Perhaps the only fashion brand to successfully combine the fast-fashion business model with sustainability, Reformation aims to offer accessible, sexy and sustainable fashion to all.