TikTok Top100 Fashion Index

Developing the most optimal, effective, and engaging social media strategy remains challenging for many fashion brands. Following the meteoric rise of social media platform TikTok, brands, retailers, and designers across the board have sought out ways to increase their presence and command an ever-larger following on the Chinese app. Today, TikTok has become a pivotal force within its own rights in the global fashion industry, driving trends and influencing consumer behavior on an unprecedented scale.

To help identify some of the most prominent trends and developments when it comes to brands’ social media usage, FashionUnited has established its own Fashion Popularity Index.