What Fashion Can Learn from the Veggie Burger Boom

It is impossible to have missed the “veggie burger Renaissance” of the past few years. A decade ago, you would have had to travel to the most neglected corner of the grocery store to find a meat alternative, only to discover that a frozen mush of beans and carrots was the only thing on offer. Today, you can get an Impossible or Beyond Burger that smells, looks, and tastes positively bovine at any number of restaurants and fast food joints. In some ways, today’s options for sustainable fashion are where meat alternatives were years ago: Sustainable style is hard to find, more expensive than conventional options, and often doesn’t stack up to the sensory and performance stats of its mainstream counterparts. So what can the fashion industry learn from the success of meat alternatives in the food industry?