Articles by Guest Contributor
Guest contributors write for FashionUnited on a voluntary basis to share their expertise and highlight topics that matter to fashion industry professionals.
Luxury redefined: how emotional connection is becoming the new currency of the industry
The luxury industry has always stood for prestige, exclusivity and artisanal perfection. For a long time, it was associated with a kind of promise: investing in a brand meant acquiring not just a product, but also status, cultural relevance and a sense of belonging. This understanding still holds true today, yet the underlying model for success...
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Beyond Maximalism: The Miximalist Shift for SS27
A new wave of maximalism is emerging for Spring/Summer 2027. Expressive yet intentionally eclectic, Miximalism hints at where maximalism is heading next: not a return to overt excess, but a more layered and nuanced interpretation of visual richness. ABOUT Written by Patricia Maeda, Director, Womenswear Future Snoops. Arriving as a response to...
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Why 10,000 metres of hand-spun flax thread is not enough for a single garment
Some designs tell a story not just through what they are, but primarily through what came before them. The Lin jacket is perhaps the most tangible example of this for me. What once began as a limited edition design of organically grown linen from The Linen Project has evolved into a garment that now carries multiple layers of meaning. About the...
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Social safety in the workplace: the art of saying no politely
In a healthy organisation, psychological safety is not just about respect and professional conduct, but also about something often underestimated: the space to set boundaries. In the fashion industry, where creativity, commercial pressure, tight collection deadlines and personal relationships constantly intertwine, being able to say a clear but...
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Why circular fashion doesn’t always mean less environmental impact
Today’s textile industry is largely linear. According to Circle Economy’s Circularity Gap Report Textiles, it uses 3.25 billion tonnes of materials every year, with the vast majority—over 99 percent—coming from virgin sources. What’s more, the rise of fast fashion has intensified textile consumption cycles, encouraging consumers to buy and...
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The rising tide of copycat litigation: recent UK copycat case law and what brands need to know
With the rise of social media and increasingly online lifestyles, products are constantly scrutinised in public, and brands rely heavily on influencers to shape perception. Independent designers are struggling to take action against large fashion retailers that may be copying designs from smaller businesses. At the same time, shifting economic...
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How AI Is Turning Resale Into Fashion's Biggest Opportunity
Fashion is an industry with only one constant: change. Not long ago, fast fashion revolutionised retail by doubling production. Now brands face a different kind of disruption: products they have already sold find a second life without them. The infrastructure being built around that second life is what has allowed this market to evolve this...
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Cultural shifts shaping SS27 menswear
As we look toward Spring/Summer 2027, four distinct menswear directions emerge that will respond to evolving consumer needs and cultural shifts. These directions spotlight overarching themes of cross-category elements, price-first driven versatility demands in consumerism, and the rising desire for authenticity in design. About Written for...
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Between Lagos and Berlin: Orange Culture in Motion
Fashion, for Adebayo Oke-Lawal, did not begin with the idea of building a brand. It began much earlier, in observation—in watching how people around him expressed themselves through clothing, but also how much remained hidden underneath it. Growing up in Nigeria, he became aware early on of the silence around softness, vulnerability, and...
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When space becomes spectacle: The age of inflated experiences
There’s something deliciously mischievous about oversized, larger-than-life forms in brand experience. They are too large to ignore, too playful to behave, and too theatrical to be mistaken for background noise. In a time where we are questioning everything we see, the most persuasive answer from brands might be the most analogue one of all:...
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