Yoox Net-a-Porter Group aims to become a mobile only platform

London - A new technology centre in London, extending same day delivery in key markets such as London and Dubai, and launching a shoppable app on Apple TV - it is clear that luxury e-commerce giant Yoox Net-a-Porter Group (YNAP) is taking its invested in technology seriously.

Since the two companies mergered into one last year, YNAP has been investing heavily in new technologies and becoming more mobile. After sharing its ambitious strategy for the future, 2020, the Italian giant's Chief Executive Officer Federico Marchetti has revealed that the luxury group aims to become a 'mobile only' platform.

Marchetti aims to transform YNAP into a 'mobile-only' company

"One of my biggest objectives is to transform the company into a mobile-only company," said Marchetti, the former CEO of Milan-based Yoox, to The Associated Press. "It's a new luxury conglomerate of the digital era." The CEO foresees mobile devices, such as smartphone and tablets, accounting for more than three-quarters of the company's total sales by the end of 2020 and aims to invest accordingly.

At the moment Yoox Net-a-Porter Group counts consumers in 180 countries, which generated a turnover of 1.7 billion euros in the fiscal year 2015 a 31 percent increase over the previous year. Nearly half of the revenue stemmed from sales and tablets, and Marchetti predicts revenue from from mobile devices to grow significantly over the next few years.

Although competition from other online luxury players, such as MyTheresa and Saks Fifth Avenue continues to increase, Marchetti remains positive YNAP strategy will be a success. The luxury company aims to increases it annual turnover by 17 to 20 percent by 2020 - which is much higher than the 2 to 3 percent of annual growth previously predicted by advisory firm Bain & Co.

In addition to investing in improving the customers shopping experience, which includes the extension of the same day delivery in Dubai, Tokyo and Milan, YNAP is focusing on the launch of new applications and improving existing apps, revealed Marchetti to the Associate Press. "We have launched an app for Yoox.com which includes a new search bar that makes it easier to find the half a million products."

Marchetti has also brought new brands on board as well, such as Prada and Moncler, which currently have a limited presence online and aims to expand the product categories at Net-a-Porter and Mr.Porter to include fine jewelry and watches by the end of the year. "We have the highest quality in terms of packaging, in terms of presentation, pictures, proximity with other brands," he said. "We respect their pricing. We respect their markdown strategy."

Photos: Yoox Net-a-Porter website, Yoox Facebook