Opening Ceremony pop-up at Brooklyn Museum

'New York-based brand Opening Ceremony have opened a pop-up boutique at the Brooklyn Museum to accompany the museum’s exhibition "Who Shot Sports: A Photographic History, 1843 to the Present," one of the first museum exhibitions to put sports photographers in the forefront and is the most comprehensive presentation of sports photography ever organised.

The pop-up features clothing from Opening Ceremony's Club USA capsule collection including unisex vest tops, t-shirts, caps and pins based on Eighties and Nineties summer sportswear. The space inside the museum is set up like the boxing ring that Max Lamb designed for Opening Ceremony's Club USA space in its Howard Street store.

The exhibition and pop-up are aptly timed to the 2016 Rio Olympic games, a sporting event which was a key influence on the brand's co-founders Humberto Leon and Carol Lim’s original store concept. “With the inspiration of the brand so heavily rooted in sports, it was an organic choice for Opening Ceremony to be part of the Brooklyn Museum’s ‘Who Shot Sports’ exhibition,” Lim told WWD.

The exhibitionencompasses approximately 230 work, from daguerreotypes and salted paper prints to digital image that capture the universal appeal of sports, highlighting unforgettable moments of drama and excitement from around the globe. The exhibition and pop-up boutique will be up until 8 January.

www.brooklynmuseum.org

Photo courtesy of Brooklyn Museum