Articles by Don-Alvin Adegeest
Ebay invests 300,000 dollars in Refiberd to drive circular fashion solutions
Ebay has announced a 300,000 dollar investment in Refiberd, crowning the US-based startup as its Circular Fashion Innovator of the Year. The funding comes as part of the online marketplace's global Circular Fashion Fund program, which aims to scale sustainable solutions in an industry increasingly under pressure to reduce its environmental...
Fashion Featured12 hours ago
Kering celebrates 10 years of Women In Motion
In the ecosystem where fashion, film, and culture converge, Kering’s Women In Motion has carved out a space not only for reflection, but for redefinition. Launched by the French luxury group at the Festival de Cannes in 2015, the initiative has grown into a vital platform for recalibrating the gender narrative within the creative industries—one...
CultureFeatured12 hours ago
London leads as Europe’s style and wellness capital, new study finds
A new pan-European analysis from beauty brand Catrice has cast a data-driven spotlight on the shifting intersection of fashion, beauty, and wellness across the continent — with London emerging as Europe’s definitive style capital, combining a high density of beauty services, wellness interest, and social media clout. The study, which evaluated...
Fashion Featured7 Apr 2025
End marks 20 years of redefining menswear retail
What began as a modest storefront in Newcastle has, over the last two decades, grown into a global force in menswear retail. This year, End, the pioneering e-commerce and streetwear retailer, celebrates its 20th anniversary with an ambitious year-long celebration — a multi-sensory tribute to the cultural, creative, and commercial ethos that has...
Fashion 7 Apr 2025
Young consumers boost second-hand fashion market growth
Leading charity retailer Traid has unveiled its TraidTogether initiative alongside significant new research providing valuable insights into the evolving second-hand fashion landscape in the UK. The national survey, conducted by Statista, offers fashion industry professionals a comprehensive view of current consumer behaviours and attitudes....
Fashion Featured4 Apr 2025
Heritage as currency: Tod's latest campaign banks on next gen nostalgia
A new advertising campaign by Italian luxury footwear brand Tod's is a revelation of the opportunities and tensions facing heritage brands seeking contemporary relevance. The leather goods house has unveiled "Italian Diaries," a campaign that positions its signature Gommino driving shoe within a carefully constructed narrative of international...
Fashion 4 Apr 2025
Fashion industry faces turmoil as U.S. tariffs bite
The “Liberation Day” tariffs announced by the U.S. administration on Wednesday has sent shockwaves through global industries and financial markets. It precipitated steep stock market declines and raising fears of an escalating international trade war. The U.S. dollar has similarly taken a hit, falling 1.6 percent amid heightened uncertainty....
BusinessFeaturedMember3 Apr 2025
Livestream shopping gains momentum in Europe
Live commerce is reshaping the landscape of online retail across Europe, with livestream shopping emerging as a key driver of engagement and sales. According to a newly released report, The Live Selling Revolution: Whatnot’s 2025 European Market Report, the sector is witnessing exponential growth, particularly among fashion and lifestyle brands...
BusinessMember1 Apr 2025
New UK legislation puts fashion’s green claims under scrutiny
As of April 6th, the UK’s Competition and Markets Authority (CMA) has been granted significantly enhanced enforcement powers under the Digital Markets, Competition and Consumers (DMCC) Act. This sweeping legislation represents a crucial shift in consumer protection, equipping the CMA with the ability to impose direct and severe penalties on...
Fashion Featured1 Apr 2025
The myth of circular fashion economics: A 450 billion dollar miscalculation?
New academic research challenges industry's circularity narrative and exposes fundamental economic flaws. Fashion's circular economy model — long championed as the solution that would simultaneously tackle textile waste, reduce carbon emissions and maintain economic growth — may be built on fundamentally flawed economic assumptions, according to...
Fashion Featured31 Mar 2025