Articles by Don-Alvin Adegeest
Don-Alvin Adegeest is a consultant and specialist in brand strategy, communication, and design with extensive experience in the fashion and luxury retail industries. Since 2003, he has collaborated with FashionUnited as a senior editor, contributing analysis, interviews, and in-depth reports focused on the international fashion business. His career includes leadership roles at companies such as Hugo Boss or LVMH giving him a deep understanding of the market and the sector’s value chain.
Luxury M&A in 2025: Prada’s Versace buyout and what’s next for the sector
As 2025 draws to a close, the luxury sector has seen a notable uptick in merger and acquisition activity, driven by slower growth in key markets, selective opportunities for undervalued brands, and strategic efforts to expand global portfolios. Leading the pack is Prada’s acquisition of Versace, a headline-grabbing move that highlights both the...
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Phoebe Philo’s ‘secret sale’ highlights luxury’s quiet struggle with excess stock
The annual cascade of Black Friday newsletters has been hard to escape, arriving with such frequency that even the most discerning shoppers may feel a twinge of fear of missing out. Promotions now cover everything from LED face masks consumers did not know they needed to socks, sweats and, increasingly, luxury fashion. Excess inventory remains a...
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Kate Hawley named first-ever Costume Designer of the Year at The Fashion Awards 2025
The British Fashion Council (BFC) has announced that acclaimed costume designer Kate Hawley will receive the inaugural Costume Designer of the Year Award at The Fashion Awards 2025 presented by Pandora. The ceremony, taking place 1 December at London’s Royal Albert Hall, marks the first time the event has formally recognised costume design as a...
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Kate Hawley named first-ever Costume Designer of the Year at The Fashion Awards 2025
The British Fashion Council (BFC) has announced that acclaimed costume designer Kate Hawley will receive the inaugural Costume Designer of the Year Award at The Fashion Awards 2025 presented by Pandora. The ceremony, taking place 1 December at London’s Royal Albert Hall, marks the first time the event has formally recognised costume design as a...
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Eco Age CEO John Higginson on the new era of proof-based sustainability
As regulators tighten the screws and consumers demand verifiable sustainability data, brands across fashion and luxury are being forced into a new era of transparency. Eco Age—long recognised for its influence on sustainability strategy, policy engagement and industry-wide advocacy—has been tracking this shift closely. Its CEO, John Higginson,...
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Lulu Kennedy and Raphaelle Moore honoured as Fashion East Marks 25 years of cultivating British talent
The British Fashion Council will award Lulu Kennedy and Raphaelle Moore a Special Recognition Award at The Fashion Awards 2025, celebrating twenty-five years of Fashion East, the influential talent incubator that has shaped the trajectory of British fashion. The accolade will be presented on 1 December at London’s Royal Albert Hall, officially...
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UK Autumn Budget brings new pressures for retail
Rachel Reeves delivered her first Autumn Budget under intense scrutiny on Wednesday, after the Office for Budget Responsibility (OBR) accidentally published key details hours before the Chancellor addressed Parliament. The package outlines 26bn pounds in new tax rises, building on last year’s 40bn pounds increase, and places UK retail and...
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Kulsum Shadab Wahab named Women Empowerment Ambassador at CNMI
Camera Nazionale della Moda Italiana (CNMI) has appointed Indian philanthropist and designer Kulsum Shadab Wahab as its new Women Empowerment Ambassador, reinforcing the association’s commitment to gender equality and social responsibility within the fashion sector. The announcement was made on the International Day for the Elimination of...
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Canopy adds eight new fashion partners as industry pressure mounts to protect ancient forests
Environmental non-profit Canopy has expanded its fashion-sector coalition, adding eight companies to its Pack4Good and CanopyStyle initiatives in a move that underscores the industry’s accelerating pivot toward forest-free materials. Marc O’Polo, Victoria’s Secret & Co., Akyn, Mint Velvet, Spell, OUTnABOUT, DÔEN and ICICLE have all signed on to...
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Yorkshire’s wool-recycling heritage drives new circular knitwear launch
Yorkshire has long been synonymous with wool, once home to England’s influential Heavy Woollen District and a bustling network of rag merchants who turned discarded fibres into new textiles. Now, British outdoor brand Finisterre is returning to the roots of that heritage with the launch of Revive, its first knitwear capsule made from old...
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