Articles by Don-Alvin Adegeest
Don-Alvin Adegeest is a consultant and specialist in brand strategy, communication, and design with extensive experience in the fashion and luxury retail industries. Since 2003, he has collaborated with FashionUnited as a senior editor, contributing analysis, interviews, and in-depth reports focused on the international fashion business. His career includes leadership roles at companies such as Hugo Boss or LVMH giving him a deep understanding of the market and the sector’s value chain.
Panic Weekend set to inject over 3 billion pounds into UK retail as shoppers leave Christmas buying to the wire
After a subdued build-up to Christmas, the UK retail sector is bracing for a sharp late surge. Panic Weekend, taking place on 20–21 December, is forecast to deliver 3.43 billion pounds in sales, up 12.8 percent year-on-year, as consumers delay festive purchases until the final possible moment. According to the latest Shopping for Christmas...
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Britain’s retail recovery is running on fewer people
December trading numbers and footfall trackers may suggest that UK retail has steadied itself. But behind the apparent normality of peak season sits a more structural concern that cannot be solved with a strong weekend or a good Christmas run: the sector is operating with materially fewer people than it once did. For many retailers, staffing has...
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Why Britain’s busy Christmas shopping season hides a more cautious consumer
Visit any high street in the run-up to Christmas and you’d be forgiven for thinking the downturn never arrived. Shops are packed, tills are ringing and there is a genuine sense of seasonal joy in the air. But beneath the bustle, UK consumers are making far more calculated decisions than the crowds might suggest. According to new Deloitte...
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Fashion prediction 2026: Between caution and course correction
If 2025 was the year fashion learned to live with uncertainty, 2026 is shaping up to be the year it decides what to do with it. Many of the pressures that defined the past 18 months will not magically disappear on January 1st. Tariff uncertainty remains a structural concern, particularly as trade tensions between major economic blocs continue to...
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Bold prints and soft textures define fashion in 2025, says Clearpay
As 2025 nears its close, new data from payments platform Clearpay paints a picture of a fashion year defined by confident self-expression, nostalgic textures and a willingness to experiment with shape. From leopard print’s dominance to the rise of funnel-neck outerwear, shoppers embraced pieces that offered both personality and comfort. Texture...
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Hong Kong’s fashion ambition faces its biggest test yet
HONG KONG — On a cool December evening, a runway hidden inside the waterfront Palace Museum, filled with models wearing looks from London, Paris, Seoul, Shenzhen and Hong Kong, all within the same show. It was a tableau few other cities could stage: a genuinely international mix, with designers from Italy, the mainland, the UK, France and Korea...
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Why creator-led trust will define fashion marketing in 2026
Pulse Advertising has observed a decisive shift in how consumers form trust, and it’s a shift with real consequences for fashion brands planning their 2026 strategies. Instead of buying what brands are telling them, audiences are paying attention to real voices, experiences, and personalities. Audiences (especially Gen Z) are gravitating toward...
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Meriem Bennani wins first Boss Award for Outstanding Achievement at Art Basel Miami Beach
Art Basel’s first-ever Awards Night in Miami Beach brought a new fashion–art crossover moment: the debut of the Boss Award for Outstanding Achievement, which went to Moroccan-born, New York–based artist Meriem Bennani. The honour was presented by Hugo Boss CEO Daniel Grieder and Creative Director Marco Falcioni as part of the brand’s broader...
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Brand loyalty in 2026 gets personal
As 2026 approaches, loyalty programmes are evolving from simple retention tools into strategic growth engines, reshaping how brands engage with consumers. According to Lena Kleinwechter, Customer Engagement & Loyalty Strategist at Talon.One, four key trends are set to define the loyalty landscape next year. “The momentum behind loyalty has never...
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Dario Vitale’s short tenure ends as Prada resets Versace's creative direction
If fashion’s game of musical chairs has felt unusually frenetic this season, you’re not imagining it. Across the SS26 cycle, designer rotations have at times overshadowed the collections themselves, reflecting an industry where creative tenures are shrinking and corporate restructurings are accelerating. Data shows the average creative director...
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