Denim Première Vision marks 10th anniversary with double-programme

London - In honour of its ten-year anniversary Denim Première Vision is set to host a double event next month under the name 'the Denim Bash', which is set to bring together business, culture and inspiration.

Set to take place from November 14 to 16, the denim trade fair will mark its past twenty seasons of innovation and inspiration with its new program. The Denim Première Vision Show, taking place at the Paris Event Center (PEC) will run from November 14 and 15, offers the industry's suppliers and buyers a platform to connect while reflecting on the evolution of denim values through four key events.

One event is dedicated to sharing a multi-faceted fashion point of view and will feature a creative interpretation of the season developed by 8 international designers. A total of 16 original looks produced in collaboration with a selection of exhibitors will be shown, in addition to the Denim Trends area, which will include Denim Trend Tasting seminars and the 3rd edition of the Première Vintage Market.

Another key event sees the launch of a new area dedicated to 75 international exhibitors, such as spinners, weavers and manufacturers who offer small quantities. A third event will encompass 8 workshops and conferences focusing on 5 main issues in the denim sector, such as denim's new socio-cultural values, a circular economy and changes in the value chain. Lastly, the Denim Bash will also include a Festive Event to mark Denim Première Vision 10th anniversary.

In addition to the denim trade fair, Denim Première Vision is also set to see the launch of the 1st denim pop-up street. Set to run from the evening of November 14 to 16 on Marais, Rue du Vertbois, the denim pop-up street sees dozens of boutiques taking part and will feature collections from avant-garde designers, key denim players, art galleries and more. The denim pop-up street will be open to the general public as well as professionals as the one-off event is set to celebrate the best of denim culture.