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In focus: Amsterdam trade show Modefabriek

By Esmee Blaazer

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Fairs

The summer edition of Amsterdam trade show Modefabriek, with a great atmosphere and crowded hallways, has come to an end. Discover the virtual tours on the interactive floorplan below to get a glimpse of the 41st edition, or scroll further down for other programme highlights in pictures.

Interactive floorlan including virtual tours

The floorplan was the same as the previous edition: 600 labels exhibited in four different districts. Hover your mouse over the picture to discover fairground videos per district.

In focus: Amsterdam trade show Modefabriek

Nude vs naked at District C

The trend exhibition Nude vs naked shows that the nude trend is still very much happening. Concept and design by Grietje Schepers and curated by Floor Knaapen. Everything on display is on sale (online).

In focus: Amsterdam trade show Modefabriek

Fashion Show

The Connection Hall between district A en C, with a few A few traffic lights and signs, looks quite empty. It is the decor of the SS17 trend show, that takes place 5 times a day.

In focus: Amsterdam trade show Modefabriek

Jeans School at the curated store by HTNK

Jean School customizes denim bags with rivets or paint on the spot.

In focus: Amsterdam trade show Modefabriek

Exactitudes at District D

Photographer Ari Versluis en profiler Ellie Uyttenbroek have worked together since October 1994. Inspired by a shared interest in the striking dress codes of various social groups, they have systematically documented numerous identities.

In focus: Amsterdam trade show Modefabriek

The Graduates at District C

Fashion consultant Carlo Wijnands selected the best ‘prospects’ from this summer’s Dutch fashion graduates. The two most colourful outfits on display are from Lichting 2016 fashion award winner Daniel Aitouganov.

In focus: Amsterdam trade show Modefabriek

The Dutch op District C

Window Inspiration by Carlo Wijnands

In focus: Amsterdam trade show Modefabriek

Outspoken designer store op District D

Fashion, art and design. Ardyart customizes white sneakers.

Market by Kleine Fabriek

Modefabriek and childrenswear trade fair Markety by Kleine Fabriek took place simultaneously for the first time in history. A 30-second impression at the children's wear trade show in hall 11 of RAI Amsterdam:

Each edition, Modefabriek now welcomes over 19.000 national and international visitors and showcases more than 600 brands over a space of 40,000 square metres. The next winter show takes place on 22 and 23 January 2017.

Photos and videos: FashionUnited

The trade fair season kicked off. During the month of July FashionUnited will focus on trade shows. For all reads on tradefairs, click here.

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