Trade show Pure London has secured more than 30 speakers for its forthcoming edition, including names from Arcadia, Clarks, Facebook, LK Bennett, Hobbs, AllSaints and the V&A, adding to the seminar programme alongside Mulberry founder Roger Saul.

The spring/summer 2016 show, which will run from August 2 to 4 at London’s Olympia, will feature seminars on guides to buying to success stories and tips on branding, merchandising, e-commerce, social media, brand collaborations, budgeting and expanding business internationally.

Highlights from the programme includes a keynote seminar from the V&A’s head of business development and licensing, Lauren Sizeland, who will be joined by Ross Burchell, women’s category marketing manager at Clarks, to discuss the synergy between the two companies as licensing partners and the inspiration behind their inaugural collection for AW15, as well as how the V&A works with the fashion industry more generally.

Courtney McNally, client solutions manager for retail and e-commerce at Facebook, will be talking about how the social media platform can be used as an integral part of the retail experience, while Sian Wright, merchandiser and Emma Sahai, buyer at Arcadia, will be sharing their insight on how buying and merchandising teams can collaborate to help boost sales, and AllSaints product merchandiser Marta Silvia Delachi will host a seminar on the top ten tips to successfully merchandise a brand.

The trade show will also feature talks from Mulberry founder Roger Saul as well as sessions from WGSN, UK Trade & Investment (UKTI), the Fashion Association of Britain (FAB) and the British Independent Retailers Association (Bira).


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